Blake eLearning is committed to protecting the privacy of your personal information. An individual who provides personal information to the Company, either directly or through a business partner or service provider, has ready access to this Policy.
By providing personal information to the Company and having access to this Policy, either directly or through a business partner or service provider, an individual consents to the Company collecting, holding, using and disclosing personal information in accordance with this Policy.
What information do we collect and how do we use it?
Free trial registration
When you sign up for a free trial of Reading Eggs, Reading Eggs Junior, Fast Phonics, Reading Eggspress and Mathseeds (our Websites or Platforms), we collect your first and last name, email address, phone number, your country and postcode. Once you log into your free trial account, we also collect your child's first and last name and their year of birth. Collection of these details is necessary for us to tailor our communications to you, manage your child's progress through the programs, and ensure we can better respond to your customer service requests. You are entitled to provide us with a pseudonym if you wish to sign up anonymously. If you choose to sign up anonymously you will still have full access to the trial and all its features.
Subscription and product purchases
When you subscribe to our Websites or Platforms, or purchase any of our products, we collect your first and last name and your credit card details. If you are purchasing one of our products, we also collect your address for delivery. When you subscribe or purchase a product, we do not allow the option for you to use a pseudonym as we require this information for payment and/or delivery.
Our surveys are designed to collect your feedback so that we can improve our programs and the way we market to you. When you complete one of our surveys, we may collect your first and last name, your email address, your home address if the survey entitles you to a free gift, your child's age, your income, as well as your opinion or other personal information relating to our survey questions. You are not obliged to complete any of our surveys, either as part of our free trial or subscription programs or otherwise. You are entitled to provide us with a pseudonym if you wish to complete our surveys anonymously, although if completion of our survey entitles you to a free gift, we will require your correct name and address details to deliver it to you.
We periodically run competitions through the Website and our social media channels. By entering into a competition, you acknowledge that we may use your personal information for the purposes of administering the competition and to contact you about our products and services.
We may also provide you with joint promotional offers in conjunction with other third parties. These offers are designed to be relevant to you, but should you not wish to receive this, you may select the 'Unsubscribe' link at the bottom of every email we send you. Alternatively you may contact us at email@example.com for home data enquiries. For Reading Eggs school data enquiries please contact firstname.lastname@example.org. For Mathseeds school data enquiries please contact email@example.com.
Cookies, plug‑ins and third‑party operators
We may contract third-party service providers, vendors, SDKs or plug‑ins to assist us in better understanding our site visitors and app users. These service providers, including Google, Facebook, Apple, Salesforce and Zoho, are not permitted to use the information collected on our behalf except to help support the internal operations of our business. Contact us at firstname.lastname@example.org or the contact details provided below for all questions and concerns about your personal data and our third‑party providers.
You can choose to have your web browser (like Google Chrome or Internet Explorer) warn you each time a cookie is being sent, or you can choose to turn off all cookies. Each browser is a little different, so look at your browser's help menu to learn the correct way to modify your cookies. If you turn cookies off, you won't have access to many features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders over the telephone by contacting our customer service team.
When you sign up for a free trial on our Websites or Platforms, you will automatically receive promotional and student report emails from Reading Eggs, Reading Eggs Junior, Fast Phonics, Reading Eggspress and Mathseeds. To opt out of these email communications, you can click on the 'Unsubscribe' link at the bottom of the email, or you can simply log into your account and click on the 'My Account' option, where you can choose to opt in or out of emails.
Data storage and security
Limiting access to education records
Education records are only accessible to users who are logged in and have been successfully authenticated by entering a username and password. Students are only able to access their own progress, and teachers can only view students from within their school other than as described above in the 'Cookies, plug‑ins and third‑party operators' section above.
Student and teacher data can only be accessed by Blake eLearning staff and partners. Data is never shared with third parties without explicit permission.
Management of historical data
When a subscription to the application expires, we retain the data in our database. If the school would like this data to be deleted, they can contact our customer service team and we will be happy to oblige.
Challenging the accuracy of student or teacher data
If a teacher believes there is a problem with any data that has been collected, they can contact our customer service team and we will investigate the matter. If a problem is identified, we will seek a solution to fix it.
Ensuring data is secure and protected
Student and teacher data is stored in a secure database on Amazon Web Services (AWS). Access to these servers is limited to the application, and by software developers at Blake eLearning, via secure shell.
Passwords for users of the system are encrypted using salt and hash technologies.
All data transferred within our Websites or Platforms is protected by SSL. SSL is a technology that makes your data illegible in transit. If anyone were to intercept communication between our servers and your computer, they would not be able to easily decipher what was being passed back and forth.
Disclosure of information to third parties
Blake eLearning does not sell, trade, or otherwise transfer your personal information to third party sources. The term 'third party sources' does not include Blake eLearning's related companies.
It also does not include website hosting partners and other parties who assist us in operating our Websites or Platforms, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising or other uses.
If you’re a California resident and wish to opt out of the sale of your personal information at any point in the future, please fill in this form.
Third party links
In an attempt to provide you with increased value, we may include third party links on our site. These linked sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these linked sites (including if a specific link does not work).
Access to and correction of personal information
Blake eLearning will take reasonable steps to ensure that all your personal information it holds is accurate, up-to-date and relevant. You can request access to or corrections of your personal information held by Blake eLearning by contacting our Data Protection and Privacy Officer at email@example.com for home data enquiries. For Reading Eggs school data enquiries please contact firstname.lastname@example.org. For Mathseeds school data enquiries please contact email@example.com.
In addition to the above, you can also delete or change your personal information online. To do so simply log into your account and click on the 'My Account' tab, where you can remove or change your address, or change your name, email and/or phone number. If you wish to delete all your information, please contact our Customer service team.
If information or consent is not provided
Without all of the required personal information being provided or consent being given, the Company will not be able to provide the product or service an individual is seeking, and may not be able to handle enquiries or claims in connection with those products or services, such as progress reports and lesson progress.
This website is published by Blake Publishing, with support from Edmentum.
This Privacy Statement has been developed in accordance with the Australian Privacy Act 1988 (Cth) and the Privacy Amendment (Enhancing Privacy Protection) Act 2012 (Cth), the New Zealand Privacy Act 1993, the United Kingdom Data Protection Act 1998 and the United States Children's Online Privacy Protection Act and Rule as administered by the Federal Trade Commission.
Policy last updated: 1 June 2019