For the Australian Broadcasting Corporation, ABC Commercial is responsible for the management of a range of media businesses delivering products and services to the global marketplace.
ABC Commercial’s activities include the creation, licensing and marketing of consumer products and services that relate to the programming and charter activities of the ABC, under the ABC Act.
ABC Commercial may enter into arrangements with third parties to make, distribute and charge for literary material and content (including websites). Reading Eggs, which is one of the ABC’s commercial digital activities, sits under the ABC Connect brand.
Revenue earned from ABC Commercial’s activities is returned to the Corporation for investment in the production of ABC content and programming.